Why Do You Need a Vector File For Your Logo?

Nine out of 10 times, when a graphic designer asks a client for a vector file of their logo, the client has absolutely no idea what that is. And that's ok! This isn't your industry. But whoever made your logo SHOULD be a professional in the industry and understand why you need to have a vector file (among other useful file types) in your possession.

All you really need to know about a vector file is that it can be manipulated - such as being able to click on a piece of it and change something about it - and it can also be sized without compromising the quality.

If your cousin Jeff who likes messing around with free design programs made you a (cheap? free?) logo that can't be manipulated, know there is a really good chance  you will end up having to pay someone to remake your logo. For one thing, screen printing and embroidery shops won't touch art that isn't vector.

When I make a logo for a client, not only do I give them the vector file, I also give them a PNG file with a transparent background, along with a reverse version of the logo so it works on light or dark backgrounds. I'll give them square-cropped versions to use for profile pics and favicons as well. (That's service, baby!)

If you need a logo created or reworked, or a full brand identity built, message me. I got you.